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Our ethics

Money does not grow without guidance — and guidance is worth nothing without conduct behind it. This is the code we work to.

Ethics at heart

A commitment, in writing

As a personal finance professional, I follow and abide by the code of ethics and professional conduct set out below — to live up to the trust my clients place in me, and to uphold the dignity of this profession.

Expertise

My clients trust me to be an expert in personal finance. I will keep my knowledge and skills current so that every recommendation I make is a considered, informed one.

Transparency

My clients trust me to hide nothing. I will disclose how I am paid, what a product costs, and what its risks are — in plain language, before a decision is made, not after.

Holistic

My clients trust me to understand their dreams, goals, aspirations and anxieties. I will be mindful, compassionate and respectful of their feelings around both money and life.

Integrity

My clients trust me to be honest with them. I will maintain the integrity of our professional relationship and never do anything that lets a client down.

Clients first

My clients trust me for genuinely independent, unbiased guidance. Their interest will always come before my own gain, and my recommendations will be free of bias.

Solutions

My clients trust me to solve problems, not merely to execute transactions. I will be diligent in finding the best solution available for the need in front of me.

In practice

What this looks like day to day

  • We state how we are paid before you invest — our full commission structure is published on our disclosures page.
  • We recommend on the basis of your risk appetite, asset allocation and goals — never on the basis of what pays us more.
  • We say no. If a product does not suit you, or if you would be better served elsewhere, we will tell you so.
  • We never promise assured returns, share stock tips or push F&O calls.
  • We comply with the code of conduct laid down by the Association of Mutual Funds in India (AMFI).
  • Your data stays yours — handled as set out in our privacy policy.
Talk to us Read our disclosures

Rytvae Consulting is a brand name under which mutual fund distribution and personal financial services are offered. The business is conducted in the individual name of Mr Kambhampati Srinivas — AMFI Registration Number (ARN): 265474 and EUIN 091320. Mutual fund investments are subject to market risks; please read all scheme-related documents carefully before investing.